MUHAMMAD AOUN

Into the Bloom

'Into the Bloom' draws inspiration from the Pedro Almodovar film 'Volver,' capturing the essence of women's beauty akin to the delicate yet resilient nature of flowers. From the profound darkness of roots, the collection boldly communicates the philosophy of women—a resilient beauty always visible yet intricately rooted in the unseen depths. Celebrating the dichotomy of fragility and strength in each piece, the collection embodies a style that demands attention and exudes confidence. Through the techniques of pleating and applique using tough denim fabric, Into the Bloom pays homage to the intricate dance of resilience and allure, epitomizing a sophisticated and unapologetic statement of feminine power.